I remember when I arrived in the Middle East how little any press releases or advertising I have encountered about cruising. Coming from Canada, cruising isn’t a new concept of travel for me. I also have had the chance to experience few extraordinary unique cruising experiences as well, which gives me a pretty good idea about the industry of cruising. Not only I have learned a lot about its business side of things, I have acquired great tips and tricks about travelling on cruises and have been able to share my experiences on my travel magazine AdventureFaktory.com. I look forward to see the growth of this industry in the upcoming year after seing an incredible growth since my arrival in Dubai in 2015 and to share with you all the information that is made to my disposition about the industry.
Dubai – 21 November 2019 – As one of the leading cruise companies in the world, Royal Caribbean is expanding its Middle East headquarters in Dubai. The plan is to cater to the expanding regional cruise market and to be able to support the 50,000+ outbound passengers from across the Middle East cruise market.
Safeen Tourism is the sole Middle East representative for Royal Caribbean Cruises Ltd., and its portfolio of cruise lines which includes Royal Caribbean International, Celebrity Cruises, Azamara and the latest addition to the line-up, Silversea Cruises. Safeen Tourism is also responsible for Royal Caribbean’s regional cruise itineraries that will include 24 sailings taking in Oman, Abu Dhabi, and Bahrain, all starting from Dubai’s dedicated cruise terminal at Mina Rashid.
They have been working on an expansion of personal cruise specialists to deal with the increase of walk-in customers the company has seen in the last year, as well as the introduction of a dedicated online division to directly deal with enquiries from each of the brand’s dedicated websites.
Compared to the Australians and Americans, as an example, the Middle East Market isn’t at its same stage in the cruising consumerism. Hence, the inclusion of Cruise Education lounges will provide the ideal environment in which to immerse prospective cruisers in the experiences they can expect while aboard. From water fun, to theatrical entertainment, port days and a host of engaging activities to meet guests of all ages.
Be it for family sailing holidays or first-class luxury cruising experiences the Royal Caribbean portfolio offers more than 900 destinations across 50 vessels ranging from the world’s largest Symphony of the Seas, which can carry more than 6,500 passengers, down to the intimate ultra-luxury of Silversea Cruises all-suite offering for less than 300 cruise vacationers.
Mohamed Saeed, General Manager for Royal Caribbean International, Celebrity Cruises, Azamara & Silversea Cruises – Middle East, said: “The last 12 months has seen a significant interest in cruising from the region and travellers from the Middle East are heading to the Caribbean, the Mediterranean and even South East Asia, while the inbound visitors looking to experience cruising in the Arabian Gulf sees us rotating more than 5,000 passengers a week departing from Port Rashid in the winter season.”
Hope this gave you a good insight about the direction that the cruising industry can take in the region of the Middle-East and I personally will be looking forward for more news and research about this to share with you marketing and industry geek! Thanks for reading me and do not hesitate to contact me if you want to chat or discuss any of my services!