Nesvita Body Age campaign

The Brief: Own the brand territory of the healthy lifestyle by promoting and educating about the “Body Age” with Nesvita.

The Idea: Create a inspirational and educative video about the “Body Age”, its benefits and how Nesvita can help it.

Role: Solidify the Digital Campaign presentation through creating a plan for the Nesvita App Launch Campaign. It involved creating ecosystems, timeline planning, content display creative & consumer journeys based on the theory of ZMOT by Google.

Nesvita fanpage

Credits

Agency: Jam Digital
Client:
Nestle
Account: Tran Thanh Ly
Head of Social & Team: Trung Nguyen, Thi Hoang Vy Tran, Nguyen Thuy Phuong Anh
Head of Technology: Pierre Ta
Digital Creative Director: Jeremie Braun
Creative team: Nguyen Cao Tri, Cai Hong An, Nguyen Bich Vuong

 Nesvita Body Age Clip

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Likes
92
Comments
280
Shares
2165760
Reach

After watching the viral video users are invited to go on the website

Nesvita Body Age Calculator

After watching the content video and discover what is the “Body Age”, users were driven to the website where they could make a test to calculate their “Body Age”.

Nesvita body age calculator

Now that users know about the “Body Age” they had questions

Nesvita Body Age Coach

For the Facebook campaign of Nesvita Body Age, Nesvita educated the fans about the right habits and tips for a healthy lifestyle by answering their questions through videos featuring the fans and their questions.