Natrel Organic Campaign
The CloudRaker strategic and creative team attacked the brief in 3 ways, The Problem, The Fix and The Campaign.
Compared to some other organic milk brands that are 100% organic dedicated, Natrel has a disadvantage: only a very small portion of the company’s milk is actualy organic. Natrel is not an organic brand but only has organic milk as part of its products.
Create a differentiation for Natrel as a brand that embraces the values of the organic movement and helps its consumers to do the same. Natrel might not be 100% organic, but it is 100% committed to making a positive contribution to the movement.
Natrel Organic wants to celebrate the things that we do, in our own way, to make the world a little more organic, and to encourage everyone to do a little bit more good. Because the little things can have a massive impact on our food supply, and the entire planet.