BIDV Bank Digital Branding & Social Media Campaign
Problem: How to start from scratch and make BIDV break through the cluster?
Key Message : Share opportunities, share success
Insights : Customers are not attracted by product/brand-centric information. All other banks’ Facebook pages focus on dull, plain product-related content -> not interactive enough for customers
Objectives : Do something different from other banks & increase social media subscription (Facebook likes)
The strategy : Have a human tone Content that is too much about the brand and looks written by a robot drives away the audience, while a distinct voice will draw them in